Our Agency Model
Mariner Media is a full service, strategically creative advertising agency serving regional, national and international clients.
At times, we are a traditional advertising agency. Often, we are a publishing company. Sometimes we are an integrated strategic
marketing firm. We are almost always a graphic design studio. We are frequently a web design firm. For half our clients we
are a market research company, and for some, we are all of the above.
Research-Based Marketing
At Mariner every marketing plan is based on hard facts, continually updated to reflect current statistics and trends. This process reveals potential
sales and marketing opportunity, creating the shortest path between our client's product and the consumer.
Positioning and Branding
To the end user, positioning is that one simple statement that first comes to their minds and hearts. It sums up how you want to be perceived. The brand is everything else - from packaging, to graphics, to reputation, to personality, to values. Mariner is passionate about positioning what you sell in an interesting, believable way for appropriate media.
Public Relations
Mariner excels in developing broad public awareness programs that include press and media releases, advertising, collateral products and distribution. Our clients continually receive good solid press coverage for activities that affect their community and industries.
Our Client List
Bontex - Corporate Environmental Positioning Campaign
Hoofbeats Therapeutic Riding Center - Grant Writing, Logo, Signage
Lexington Golf & Country Club - General Advertising, Website
Lexington Sunrise Rotary (Balloon Rally Event 2006-2008) - E-based Fund Raising
Micron Bio-Systems, Inc. - Corporate Identity, Website, Advertising, Sales Material
Virginia Safari Park - Outdoor, Website
University of Virginia (Sorensen Institute) - Publishing
Virginia Horse Center - Grant Writing, Public Relations, Site Signs
Read the full list
Graphic Design and Development
With five graphic designers and illustrators on staff, Mariner creates unique presentations of clients' informational materials. Our thematic presentations are immediately recognizable for enhanced awareness in branding, advertising and collateral products.
Web Design and Development
The Internet is awash with run-of-the-mill websites developed from templates. At Mariner, we provide entirely original design for commercial and institutional websites including all graphics and content programming.
Fund Raising and Capital Campaigns
As Certified Professional Fund Raising Executives, Mariner is unique in our ability to design, develop and manage grant-funded programs and results-oriented capital and endowment campaigns for non-profit organizations, municipalities and schools. With two professionals on staff, we operate according to the standards and ethics of the national organization. Mariner campaigns include grant writing, public relations, solicitation, training, advertising and supporting collateral for a complete fund raising package.
Internet Marketing
Today, the Internet has to be part of any marketing and sales program. Mariner develops target audiences on a business-to-business level for product introduction, trade show and wholesale clients. Our direct delivery methods are designed to enhance our clients products and get immediate responses.
Sales Promotion
Just having quality graphics and presentation is not enough. Mariner trains and develops proper use techniques of sales/marketing information for our client personnel, including industrial and business-to-business marketing and advertising applications.
Strategic Planning
It all starts with solid research-based development for targeted marketing programs, public relations, product introductions and branding. Strategy is everything in marketing and the Mariner crew goes to extremes to provide flexible plans that take advantage of the changing sea.
Business and Corporate Identity
Every business needs a unique identity. Mariner excels at original logo design and corporate graphics. We extensively research our work to confirm originality and secure registration.
Illustration
The world is littered with clip art and for some that’s good enough. The Mariner staff is nationally recognized for creating original artwork and design for advertising, publications, corporate identity and product packaging. It’s all part of the value that is the hallmark of Mariner.
Photography
The Mariner crew includes three exceptional photographers and a boat load of national awards. We get the picture with full film and digital photographic services for public relations events, product, marketing and advertising imaging including both field and studio applications.
High Definition Video Production
Few agencies have the in-house production capabilities of Mariner Media, and our staff even boasts an Emmy Award for their documentary work. Mariner offers complete planning, production, editing and post production of videography for documentary, commercial broadcast, Internet and industrial presentation.
"We presented the Bontex book 'Taking the Right Steps for Tomorrow’s World' to Walmart and Payless and had an extremely positive reaction. They both adopted Bontex products. The Bontex Enviro Insole series’ significantly positive environmental contribution was amplified with photos of our natural surroundings, making a good story even better. A job very well done by Mariner Media."
Charles Kostelni, President
Bontex Inc.
